Needs Are Artificially Created

Skills assignment 1 ineluctably be Artificially Created Requirements Max 700 words incl referencing, titles Excl bibliography Source for every sway APA referencing Explain terminology Intro * Definition of marketing * Definition of needfully - motives - biogenic or psychogenic, artificial needs? , wants and demands * Definition of artificially creating * see the guiding essay question, represent your stance needs are already existent and marketing merely satisfies the needs. rents pre-exist marketing. Essay question Are the needs of consumers artificially created? Body 1 Theoretical argument (assumption) * possibleness of rational consumer choice * Microeconomics book research combinations of prices and goods, preferences, optimal consumption station * Maslow pyramid needs are in a hierarchical order, barely they already exist. logical reasoning needs are prefilled, therefore erectnot be created. Marketing is mainly guidance for consumers about availability and prices of pr oducts. 2 falsifiable arguments - factual * Contra observations that disprove iPhones/Tablets - statistics of sales * Industry of organic food - statistics * professional mortal * Safety advertisements Conclusion - Summarize. Clear end sentence Marketers do not create needs Needs preexist marketers, marketers along with other favorable factors, influence wants. Marketers might promote idea that Mercedes would satisfy a persons need for social status. They do not, however, create the need for social status. (Philip Kotler, Marketing Management eleventh edition, chapter one, page no. 1) Need becomes motive (p 98 kotler) when it is aroused to a sufficient aim of warmth to drive us to act. 3 theoretical arguments freud, maslow, Herzberg. Freud psychological shaping conduct i. e. need for recognition, esteem or belonging. Freud states that theres unconscious behaviour/needs/motivation Such as size, shape, weight and brand name. Marketers can use the technique laddering which trace s a persons motivations on a scale. (look up? ) This can help the marketer decide at what level to develop the message and appeal.